Reliance Digital’s retargeting ad network is the first in the world to be certified as an AdWords affiliate and the first to be accredited for a digital ad ad market
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Digital ad market leader Reliance digital ads will be the first affiliate in the industry to be registered as an affiliate with the Australian Digital Advertising Alliance (ADAA).
The certification, announced today, means Reliance’s digital ad network will be able to offer retargeted advertising as an ad type in a digital advertising market that is growing rapidly.
The ADAA is the industry’s regulator for digital advertising and will review the certification process in the coming weeks.
“Digital ad networks across the world are increasingly looking for ways to add digital ads to their advertising platforms,” said Admissions Officer of the ADAA Mark Coker.
“We want to ensure that our member agencies are able to deliver the best digital ads for our members in Australia.”
Digital ad network RelianceDigitalAds, the largest ad network in the Australian market, is the only network that has successfully been accredited for digital ad markets.
“The digital ad market has been growing rapidly over the past three years, with a strong mix of brand, location and demographic targeting, and this certification marks the start of a new era for our ad network,” Mr Coker said.
“By certifying digital ads as an official affiliate of Reliance, the ADAAA will be better able to support our membership agencies in their efforts to deliver high quality digital ads in the digital advertising marketplace.”
The certification process has been designed to ensure accredited digital ad networks comply with the latest industry standards, such as ad-blocking and other technical standards.
The network’s digital ads are now supported by about 1.5 million customers and the ADTA’s certification process will ensure that all digital ad types are properly integrated into the network’s advertising offerings.
Digital ad markets around the world were estimated to be worth more than US$12 billion in 2018.
Digital ad market leader Reliance digital ads will be the first affiliate in the industry to be registered as an…