Digital Magazine: Singapore’s AdWords competition is ‘really, really hard’
- by admin
A few months ago, digital advertising was king in Singapore, but a new challenger has taken the crown: digital magazine ad copy.
It’s a new game for advertisers, who are struggling to keep up with the demands of a fast-paced digital landscape.
With digital magazine ads popping up all over Singapore, we asked the digital advertising industry to share their best tips for growing their businesses and becoming digital superstars.
Below is our guide to what to look for in digital magazine advertising.
We asked digital advertisers from around the country to share tips on how to get noticed online and in digital magazines.
The following tips are based on their experience in Singapore.
Do not limit your digital marketing to digital magazines alone.
We are talking about digital advertising in Singapore’s digital magazines, not just in digital advertising for the big three publishers, or the big-name print magazines.
Be a good editorDon’t be afraid to change the way you approach your digital content.
If you can’t figure out how to build your content around your magazine ad, there’s a good chance your readers will leave it feeling unsatisfied.
The best digital advertising copy is written in an engaging way.
When you use the right language, you will be able to build an audience around your content.
For example, instead of using the word “ad” twice in your copy, use “digital” instead of “magazine.”
Make sure you’re not over-optimisticBe realistic about your potential audience.
Many magazines in Singapore have their own online audiences and will take advantage of any online audience to reach their potential customers.
We recommend that you use a mix of digital and print content to build a strong digital marketing campaign.
For example, you can use the keyword “magazines” in your ad copy to highlight the magazine’s digital magazine.
Make sure to also use a link to the magazine in the headline and to explain why readers should read the magazine.
Make sure your ad is well-targetedThe best digital magazines don’t just sell ads, they also help readers discover the magazines’ content, which will help increase your brand’s reach and make your content more relevant for your target audience.
It is better to be right than left.
Don’t limit your ad to digital magazine publishers.
Look for online magazines that are offering a different product to the big magazines and offer different products or features to your readers.
For instance, you could try a new feature like an ad-free mobile app, a free subscription-based subscription service or a digital newsletter.
If the ad doesn’t appeal to you, go back to print magazine publishers, especially the big ones.
In the case of online magazines, you may find that you can advertise directly to your digital readers with an online ad format, such as a banner ad, as opposed to using a banner on a website.
If this works well for you, use the same ad format to promote your digital magazine and also link to it on social media and email.
If you’re looking for ways to get your ad on the front page of your digital magazines (if you have any), it is better if you focus on the “top stories” of your magazine rather than focusing on the top stories of your print magazine.
For digital magazine advertisements, the top story is usually the headline.
You can also look for ways for your ad and its headline to interact with the content of your other digital content on the same page.
A few months ago, digital advertising was king in Singapore, but a new challenger has taken the crown: digital magazine…