How to spot fake ads in digital ad campaigns
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The Irish Examiner reports that fake ads are being used in digital ads in Ireland to target people in certain demographics, such as those who are young and male.
According to the report, ads with the hashtag “FEMINISM” were used on average every 30 seconds in Ireland during the period of March to August.
This means that in just 30 seconds, the fake ad was used to target at least 4,000 people in the target demographic of men.
“There are plenty of other campaigns in the digital ad space where ads are targeting certain demographics and targeting women in particular,” the report’s author, Eoin O’Donnell, said.
“I think what we’ve seen is a lot of marketers trying to use the ‘FEMINE’ hashtag to target a specific demographic.”
Mr O’Dell, who is an advertising manager with the digital advertising agency, said it’s a trend he’s seen in other countries as well.
“It’s quite rare that they will use the hashtag, but in other markets, there are a lot more of them.
They’re very much targeting a particular demographic and a particular group, but also targeting specific demographics in a specific way,” he said.
It appears that the trend is spreading.
In 2016, it was revealed that “Feminism” was being used to promote an ad campaign in Denmark, which featured a woman who wore a t-shirt with the words “It’s not the end of the world if you have a vagina” and “Men are a bunch of bitches.”
The ad, which was first spotted in January this year, was targeted at men who were over the age of 55 and who were unemployed.
The company behind the ad, ad agency Vivid, has been contacted for comment.
The Irish Examiner reports that fake ads are being used in digital ads in Ireland to target people in certain…