The best and worst of digital ads: Digital ads are great and bad, but we’ve got the best and the worst, according to a new study
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Digital advertising can be a very good thing for brands.
But we’ve learned to get our priorities in order, and it’s not always that easy, according a study conducted by the marketing agency CAA.
The study analyzed nearly 30 years of research to find out which digital ads were the most effective, as well as which ads were most damaging to the brands’ brand image.
Digital ads, in the words of the report, can be incredibly powerful, but it also creates a perception of a lack of trust between the brand and its audience.
“When we compare digital advertising to traditional advertising, we see that brands have an incredibly valuable and unique opportunity to create and promote content that is relevant to their audience,” said Mark Levenson, senior vice president and global head of marketing at CAA, in a statement.
“They can be extremely effective, but the message is not always the most meaningful.”
Levenston said brands need to create content that aligns with their audience, and that’s why the study focused on the best digital ads.
“While we can’t speak to the effectiveness of every digital ad, it was clear that the ads that were most effective were the ones that had the most impact on brand perception,” he said.
“It’s important to recognize that brands must work in collaboration with their partners, who are all working in a very different way, to create a content that truly speaks to their audiences.
The content is meant to resonate with the audiences who have an interest in the brand.
So in order to do that, it’s important that the content is appropriate for each audience.”
It’s not that we’re trying to give a bad review for digital ads, it just shows how hard it is to achieve consistency in content across platforms.
“This is an example of a digital ad that didn’t really connect with the audience Levenstone was speaking about.
“If you have a lot of content that’s focused on what a brand does, you can effectively target your brand, but if you have too much focus on what your brand does and you’re not getting the right audience, then it can lead to a false sense of trust. “
Digital ads are an incredibly powerful tool to drive traffic, but they are also a powerful weapon to deceive and divide,” said Levensons chief digital strategist, Matt Barone.
“There is no substitute for the power of content. “
The best way to deliver compelling content that connects to your audience is to focus on that and not try to sell it to the wrong audience,” he continued.
“There is no substitute for the power of content.
But there are ways to deliver content that really connect to the audience.”
The study focused specifically on online video ads, which Levenstein said were the hardest to sell online.
“Online video is a big, hard market to get in.
People don’t always understand the context in which the content they’re seeing is coming from,” said Barone, “and there’s a big disconnect between what the audience wants to hear and what the ad is doing.”
“It really comes down to making sure the content you’re delivering is relevant, but that it’s something that is engaging to the viewer.
That’s really important, because if it’s too hard to understand, it won’t resonate with your audience.”
Leveson said that the study found that the best ways to make sure the ads were engaging were to: Include relevant information about the content in the ad, and use clear and memorable imagery to capture the audience’s attention.
Digital advertising can be a very good thing for brands.But we’ve learned to get our priorities in order, and it’s…