The UK could use digital ad format to save money and deliver better services
- by admin
Digital ad formats, which allow users to share videos, music and other content, are growing in popularity.
But some critics have questioned whether they can actually make money, since they are often bundled with a website’s advertising.
Now, a team at the University of Bristol has shown that the format is able to make money for advertisers and provide better service.
The BBC News app for Android is one of many apps on Android devices that offer this sort of content.
But in order to make use of it, the app needs to be downloaded to a phone or tablet.
“The only way to do that on a phone is to have an app that you can install and activate in your app store,” said professor Paul Pannier.
“But this is a problem, because you can’t get it from the store.”
The team developed a way to use the app on a smartphone.
This app would automatically be downloaded on the device and the app would be able to install and start up the content.
They tested it with videos, and it showed the app was generating money.
It wasn’t for free, but the app generated more revenue than they expected.
“You need to have the right sort of platform for this kind of thing,” said Panniers team leader Professor David Jones.
“It needs to have a robust and well-established market, which means you have to be able not only to get that content, but to be connected with the right audience.”
The app can also be downloaded from the Android Market, where it’s easy to find the app.
It is a free app that works on Android phones, and can be used on iOS devices.
The app works with YouTube, Google Play, Hulu, Amazon, Amazon Prime and others.
“What’s the point of using a smartphone for this?” said Pankaj Kapoor, an associate professor at the School of Computer Science and Engineering.
The researchers are now testing their app on an iPhone 4S. “
We wanted to try and provide an alternative for people that want to get their hands on that kind of content, because it’s not something you’d be able just to grab on your phone.”
The researchers are now testing their app on an iPhone 4S.
“In our first study, we were able to sell more than a million videos in a month, which is a pretty big number,” Pannies team leader Pankar told the BBC News website.
“So we’re really pleased with how this app has performed.”
The BBC’s digital ad technology team are currently working on an app for Samsung’s Galaxy Tab, a tablet that’s about three years old, and are also testing it with other Android devices.
“While there are a lot of apps that have the potential to work with digital ad units, this is the first time we’ve used the ad format on an actual phone, so we’ve got to test the limits of what the device can handle,” said Professor Jones.
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