Why Google AdWords is going away and how to avoid the next Google ad disaster
- by admin
Google’s parent company Alphabet is preparing to leave its online advertising business, the search giant said on Monday, amid a new wave of digital ad scandals.
The company said in a blog post that it is laying off about 5,000 employees, a reduction of about 4% from its 2016 workforce of about 2.2 million.
Google’s Google Adwords service, which has been a centerpiece of the company’s search advertising business for years, is being closed.
The post said that AdWords will continue to operate independently from Google’s Google Shopping and YouTube businesses, but will be “removed from Google Search.”
It did not give a reason for the closure.
Advertisers will no longer be able to purchase advertising through Google Search.
They can now purchase ads through Google Shopping or through Google’s own AdWords, which are managed by its AdSense division.
Google has been facing a wave of allegations over its handling of online advertising in recent months, including allegations that it manipulated its advertising network to favor its own advertising businesses and pushed rivals to drop ad campaigns that they thought would hurt its business.
The Google AdSense and AdWords businesses were not the only businesses affected by the changes.
Google is also shutting down its own AdSense business, as well as its YouTube video ad network.
Google announced in October that it would phase out its digital ad business after years of struggling to maintain relevance with consumers.
It is now one of the few companies that has retained some of its old ad services, such as YouTube, which was acquired by Google for $1.06 billion in 2017.
Google’s parent company Alphabet is preparing to leave its online advertising business, the search giant said on Monday, amid a…