Google, Facebook, Adobe share ‘Best of 2017’ digital ad impressions awards
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Google, Adobe and the ad industry’s major players on Wednesday announced their “Best of” digital ad impression awards.
As part of the annual digital ad industry awards, which honor the most innovative and effective advertising techniques and strategies, Adobe won its “Best Of” digital advertising award, becoming the first ad company to do so since Sony Interactive Entertainment in January.
Adobe’s technology, including the Adobe Flash Player, Adobe Flash Professional, Adobe Audition and Adobe Premiere Pro, was recognized for “inimitable power, innovation and ingenuity,” as well as for the ability to adapt to changing technology.
The winner of the award is determined by a panel of industry experts who use a panel scoring system that includes audience members and ad industry insiders.
The awards were also named the “Best In-App Marketing Awards” for 2017.
Adobe has also been nominated for its work in “creative discovery” for “a robust portfolio of innovative ad technology.”
In addition to winning the award, Adobe also won the digital advertising industry’s “Digital Ad Innovators of the Year” award for 2017, becoming only the second ad company in history to do that.
Adobe, along with Google, was also recognized for its “innovative and disruptive approach to digital ad technology” as well for its ability to “reinvent the digital ad world.”
The “Best Ads” category is now available for viewing on Google’s mobile and desktop apps.
The categories include, “Best ad experiences, interactive ads,” “Best ads in social media,” “Most creative, memorable ad experiences,” “Social media advertising best practices,” “Top ad experience of the year,” “Ads that matter most in 2018,” “The best ad in 2018.”
Google, Adobe and the ad industry’s major players on Wednesday announced their “Best of” digital ad impression awards.As part of…