Google’s ad targeting platform wins $20M in new funding
- by admin
Posted November 06, 2018 09:07:22Google’s ad targeting platform, AdWords, announced today that it has raised a $20 million Series A round led by Sequoia Capital, led by former Google executive David Marcus.
The funding is for a total of $40 million and will be used to accelerate AdWords for mobile and desktop users, the company said in a statement.
AdWords is a digital marketing platform that enables advertisers to target their campaigns across a broad range of digital advertising formats.
Google is also building a suite of new tools to deliver more relevant, personalized, relevant ads, such as AdSense and AdSense Plus.
Google’s AdWords platform will provide advertisers with the tools and resources they need to create compelling, relevant digital ads.
The funding will help accelerate the pace of AdWords development and enable Google to accelerate its growth into the mobile and ad tech space.
Google has been developing AdWords on a platform called AdWords Pro since 2015.
The platform will be launched as part of Google’s latest round of funding.
It will allow advertisers to create targeted, relevant, and engaging ads across all ad formats.
Google is the world’s largest ad-tech company and is expected to spend $30 billion in the next year on digital advertising, according to an estimate by Kantar Worldpanel ComTech.
Posted November 06, 2018 09:07:22Google’s ad targeting platform, AdWords, announced today that it has raised a $20 million Series A…
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