How the Australian dollar is a digital asset and why it matters
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Digital advertising is a significant source of revenue for advertisers in Australia and other markets around the world, according to industry analysts.
Advertisers in the digital space have long relied on digital advertising revenue as a source of income.
Digital advertising is the most lucrative form of advertising revenue in Australia, according the Australian Interactive Advertising Bureau (AIAB).
The Australian dollar has traded in a bull market since its inception as a reserve currency in 2001, and has gained about 3 per cent per annum since.
The Australian market is also the largest for digital ad revenues in the world.
Advertising revenues from digital ad formats are expected to rise by 25 per cent in the 2017/18 financial year, according a research firm that advises companies on how to best manage digital advertising.
Digital ad revenues are up by nearly 5 per cent year-on-year to $4.9 billion.
But the Australian economy has struggled in recent years due to weak commodity prices, and a drop in the Australian currency.
The currency was down 0.5 per cent against the US dollar in January and has slumped in the last week, hitting a low of $US1.1345.
The decline in the currency also hit the Australian property market, where investors have been putting a lot of their money into the dollar.
The ABC’s Victoria D’Orazio reports.
Digital advertising is a significant source of revenue for advertisers in Australia and other markets around the world, according to…
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