How to build a digital ad sales company
- by admin
Ad tech companies are trying to make the transition to digital ad buying as fast as possible.
But as they begin to reach out to the ad industry, some digital ad buyers are being told that the transition is already underway and that the technology is now being applied to all sorts of digital ads.
One of the biggest challenges for these companies is the growing trend of big-name advertisers taking on the digital ad industry as their main revenue streams.
These companies are increasingly spending big bucks to reach digital consumers.
And it’s becoming harder and harder to maintain that level of spending with digital ad technology that relies on large amounts of data.
For instance, a study from the advertising analytics firm Kantar Worldpanel found that the top 10 digital ad networks in the U.S. spent $1.9 billion in ad revenue on digital ads last year.
But they had just $2.2 billion in digital ad revenue in 2014.
And that figure was down to $1 billion in 2015.
Digital ad networks have a hard time finding advertisers that are willing to pay for the advertising.
In addition to the massive advertising budgets they have to pay, digital ad companies are also getting squeezed out by digital publishers.
Advertisers that are still willing to spend on advertising with traditional ad networks will eventually be able to compete with digital publishers and the ad tech companies that they employ, said Adam Shulman, co-founder of Ad Age.
But it will take a lot longer than just the next few years.
“The challenge for the ad technology industry is going to be that as they grow, they’re going to have to do a lot more to convince the advertisers that they can make money off of digital advertising,” Shulmansaid.
“It will take some time.”
Some of these digital ad retailers have been able to get the digital advertising industry to take a closer look at their business models.
For example, the digital giant Vox Media announced last month that it would begin offering the ability to buy ads on its websites, mobile apps and other digital platforms in exchange for free content.
But this move will only come to an end once it moves into its own standalone ad business.
As digital advertising grows, more companies are looking to the traditional ad tech industry for help in getting their digital business going.
Ad Age recently reported that ad tech giants were working with a number of large companies to make sure that they have a place to put their digital advertising revenue.
For one, it’s hard to compete against large publishers like Google, Facebook and Microsoft, according to Ad Age CEO Michael Pachter.
The larger the company, the harder it is to grow.
As companies become more reliant on digital ad selling, it will be harder and more expensive for them to find ad buyers willing to commit to the advertising business as a whole, Shulmsaid said.
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