‘I thought it was going to be like a movie’: Animation studio to launch animated digital ads for Disney channel
- by admin
The creators of the Disney Channel’s animated digital advertising program have unveiled a new ad campaign that promises to bring “digital entertainment to kids, families and people everywhere.”
The ad will debut in the spring and will include “real-time animation” and will be available in the Disney app and on YouTube, according to Disney Animation.
The campaign is slated to launch in late spring.
The ad, which will launch in the fall and will not be available on YouTube until later this year, features children playing in the park, “a young princess, an ice cream man, and the entire family playing games.
They’re all playing in a park and we’re making sure they get a good time.””
Disney is always on the lookout for ways to bring entertainment to people around the world,” Disney Channel president and CEO Jimmie Erickson said in a statement.
“We’ve seen great success with the ‘Dumbo’ digital experience and the ‘Tangled’ digital game experience, and we know how powerful digital is when it’s delivered in a fun, interactive way.”
Advertisers are encouraged to reach out to the Disney YouTube channel and to the official Disney Channel Facebook page for more information.
The Disney Channel launched in October 2016, but it only launched the digital platform in the US.
The channel was launched in the UK, Ireland, Spain, Italy, Germany and France.
The digital channel, which has around 10 million subscribers, was launched to give consumers access to Disney-branded content across digital, television and film.
Disney has also partnered with HBO and Netflix to offer more content to its subscribers.
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