The ‘smartest ads on the web’ that work in mobile, desktop and tablet platforms
- by admin
New York, NY – Digital ads are increasingly being used on mobile devices, tablets and desktops, and the digital ads that make it through the digital ad network are also getting smarter.
In 2016, advertisers spent $16.5 billion on digital ads and $2.7 billion on mobile ads, according to research firm Technavio.
The growth is likely due in part to advances in mobile ads technology, such as video ads, video ads with embedded video, ad placement technology and social media integration, as well as in more sophisticated ads targeting audiences with specific interests, according a Technavios report.
New ads are getting smarter in their design, including video and text, and in the ad’s placement, according the Technavius report.
The ad can be placed on the right side of the screen or on the bottom of the page, the report said.
The ads also have to use different fonts for different languages, as opposed to a typical “standard” font for all ads, it said.
The ads also need to be tailored to each individual ad target, according.
For example, one ad might look better in a light box, for an elderly person, while another might look best for someone younger.
The ad can also have a pop-up message that says “this ad may contain cookies, and may be viewed by those with an ad-enabled device,” according to the report.
Ads that don’t need to do this will be shown automatically, without the need for a user to click on the ad, the Techavio report said, but it doesn’t explain what they will look like or what will happen if the ad is not clicked.
The new ads are coming to more platforms than ever before, with Facebook, Google and others offering a range of advertising platforms, including the native ads that were introduced with the launch of Google Chrome in 2009.
The move by Google to use native ads has been seen as a sign that it is preparing to enter the mobile ad market, where its native ads have proved popular.
New York, NY – Digital ads are increasingly being used on mobile devices, tablets and desktops, and the digital ads…