‘We’re Not Going to Give Up’: Google Is Giving Up On Ads For Apple’s iPhone
- by admin
Google, the dominant smartphone ad company, said Tuesday it will stop using ads for Apple’s iPhones as the company prepares to launch a rival Android operating system, amid rising consumer concern over its privacy practices.
The Google-owned tech giant said in a blog post that it will no longer use ads on iPhones.
It is not clear what the company plans to do with Apple’s mobile operating system.
Google said it will continue to support Google Search, Google Maps and Google+ apps, as well as its own apps.
That is consistent with what Apple has done for years.
“As the market evolves, we believe it is important for Google to continue to make choices that align with our customers’ needs and the way they want to use their smartphones,” Google wrote in the blog post.
The move comes as Google’s mobile advertising business is on the decline, which has hurt Google’s earnings per share and pushed down its share price.
Google’s stock has fallen more than 20 percent since the start of the year, to about $180 a share, thanks in part to lower ad revenue from Apple’s smartphones and Google’s search advertising business.
The decision to stop using Apple’s ads comes a day after the company said it would stop supporting Google Search for Android phones.
Google had said it was considering removing Google Search and the Google+ social network from Android devices, though the move has been blocked by the courts.
Apple also has been losing its mobile market share to Google.
The company’s iPhone is used by more than a quarter of the US population, and the majority of Android phones are purchased by users in the US.
Google, the dominant smartphone ad company, said Tuesday it will stop using ads for Apple’s iPhones as the company prepares…