Which digital ad companies will dominate the digital ad market in 2018?
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Digital ad metrics can be daunting for marketers, but the industry has a lot of potential.
Here are three things to watch out for this year.
Read MoreDigital ad sales could hit $10 billion this year, according to a report by analytics company iDigitalAds, and ad spend is expected to double from 2016.
In fact, digital ad spend in 2018 is projected to be more than double what it was in 2015, according the report.
The ad tech industry is expected be the biggest contributor to digital ad revenue growth in 2018, according iDigitalads.
That’s because the industry is poised to take the lead in digital advertising, with the biggest growth opportunity going to ad tech firms like AdWords, Adobe, and Google.
Digital ad spend, which was $4.8 billion in 2016, is expected increase to $8.3 billion in 2018.
Digital ad spending will be up more than 30% in 2018 compared to the previous year.
And the digital advertising market is projected in 2018 to be $10.4 billion.
With all of this money flowing into ad tech, it should be no surprise that ad tech companies are making big investments.
In 2018, there will be a total of $6.2 billion in ad tech investments, according an iDigitalads report.
That is a $2.2-billion increase from last year.
Digital agency sales will grow to $7.4 million in 2018 as well, according a report from digital agency company Brand Agency.
That growth will be driven by digital agency purchases, which are projected to grow from $2 billion last year to $9.8 million in 2019.
Advertising tech firms are expected to lead digital ad spending by 2027, with $2 trillion in digital ad sales projected in 2019, according Nielsen.
Adtech firms will dominate digital advertising by 2020, according Brand Agency, with ad spend growing from $6 billion in 2019 to $10 trillion in 2020.
And as digital ad tech expands its reach, ad tech vendors are likely to make bigger investments in digital ads as well.
For advertisers, this means bigger ad campaigns, more targeted ads, and better ad experiences.
Adtech ad spending is projected at $4 billion in 2020, compared to $3 billion last decade.
That could mean ad spend can grow up to 20% faster than digital ad.
Ad tech is projected by iDigitalADs to take a $9 billion market share in 2020 compared to 2019, with digital ad ad spending up from $7 billion in 2021 to $12 billion in 2022.
This is an increase of more than 50% compared to digital ads spending in 2019 and 2020.
Ad technology firms are also expected to have a significant impact on the ad buying experience.
In 2019, digital ads will make up nearly 40% of ad spending, according one study from ad tech company AdWords.
That share will grow from 25% in 2020 to 40% in 2022, according another study from AdWords and Brand Agency .
Ad tech spending is forecast to account for 40% or more of ad spend by 2022.
Ads will make an even bigger impact on ad purchasing, according Marketo.
Marketo is forecasting that ad spend will rise from $3.6 billion last summer to $4 trillion in 2021.
The ad spend increase is forecast for digital ads to account to over 50% of the spending by 2022, and for digital ad purchases to account as much as 60% of spending by 2021.
Advertisers also will need to spend more on digital ad campaigns.
Marketos report says that ad spending has increased by $5 billion since last year, with more than $2,000 per person spending on digital ads.
The average person spent $4,500 on digital advertising last year according to Brand Agency research.
Brand Agency predicts digital ad buys will grow $1 billion in the coming year.
That would represent an increase from $1.7 billion spent in 2020 and $1,800 per person in 2019 according to iDigital Ads.
Brand Agency also estimates digital ad spends will reach $2 million in 2021, a 30% increase from 2021.
The next wave of ad tech is predicted to occur in 2022 with ad spending projected to double to $6,500 per person, according Adwords.
Brand agencies are predicting ad spend growth of 40% to 70% by 2022 with ads spending expected to reach $5.2 million per person.
Brand agency research is predicting digital ad buyers will spend $3,000 on ad buys by 2022 according to the report from Brand Agency and AdWords .
Ad spending will reach 40% for digital advertising and 60% for traditional ads.
Brand agencies are also predicting that digital ad users will spend a whopping $1 trillion on ad purchases in 2021 according to Marketo, which is a 37% increase over 2021.
Brand agency spending on ad spending in 2021 is forecast at $2-3 billion, an increase over 2020 and 2019.
Brand Agencies is predicting that ad purchases will be
Digital ad metrics can be daunting for marketers, but the industry has a lot of potential.Here are three things to…