Why Digital Storm is now Australia’s fastest growing digital ad channel
- by admin
Digital Storm’s digital ad budget has soared by more than 25 per cent in the past year, to more than $500m in the quarter ended September 30, 2018.
Digital Storm’s revenue in the September quarter rose to $2.2bn, up from $1.6bn a year earlier, and the company’s revenue share increased to 33 per cent from 28 per cent.
This year Digital Storm has been on a mission to become Australia’s digital advertising powerhouse, building a global digital media platform, including digital TV, online advertising, digital TV video and digital media services, to attract a broad range of audiences, including businesses, consumers and the public.
The digital ad market is growing rapidly, and Digital Storm hopes to continue its momentum by growing its digital ad revenue share.
For the quarter, Digital Storm said it had reached $1bn in revenue in Australia.
It said it also recorded a record digital ad spending of $1 billion in the period.
According to Digital Storm, digital ad revenues in Australia in the 2018-19 financial year were $1,085m, up $70m or 4 per cent year on year.
Digital Storm expects this year’s digital revenues to be in line with the 2018/19 year, as the Australian advertising market continues to grow.
However, Digital War did report a loss in the June quarter, mainly due to lower than expected digital ad spend.
Key trends Digital Storm Digital Storm digital ad sales rose by more then 25 per% in the last 12 months, to $1B.
Digital ad revenue grew by $1 million, or more than 40 per cent, in the 12 months to September 30 2018.
Digital Storm reported a profit of $569,000 for the period, compared with a loss of $267,000 the year before.
The digital ad industry in Australia is experiencing a boom.
The advertising industry is growing fast, and there is a strong demand for advertising across all digital media, with advertisers looking for digital platforms that deliver a wide range of content and campaigns.
Digital Ad Network (DAN) chief executive, David Gifford, said the digital ad business was “fantastic” and that Digital Storm was “on track to be Australia’s biggest ad network”.
Digital Ad network chief executive David Gfford said Digital Storm would continue to grow its digital advertising revenues and make sure its advertisers would be happy with the results.
DAN’s chief executive officer, Tony Tressler, said DigitalStorm was “well positioned” to deliver “greater value” for advertisers by delivering “faster, more efficient and more effective advertising.”
“Digital Storm is poised to be the number one digital ad network in Australia, and we will continue to work with the industry to deliver the best digital ad solution for Australian advertisers,” he said.
DigitalStorm’s revenue for the quarter increased by $4.4 million, to a record $1b.
Gifford said digital ad growth had been driven by the strong performance of digital TV and digital TV streaming services.
In the June Quarter Digital Storm reported $2bn in digital TV ad spend, up 8 per cent on the year.
There was a 5 per cent rise in digital television ad spend in the July quarter, driven by strong growth in Australian subscription TV.
“Digital TV continues to dominate the ad spend market, with ad spend growth of almost 7 per cent for the year,” Digital Storm CEO David Gfords said.
He said the advertising revenue was “not just about growth but also about a strong platform, a strong ecosystem and an excellent marketing plan.”
Digital Storm said the growth of the advertising market was driven by “new platforms and products” such as video and video advertising, TV ad networks and digital streaming services, as well as “new types of content, such as interactive digital media”.
Digital Storm has the capability to grow into a digital TV channel, and it will have the ability to grow to a digital radio network.
Digital storm has a diverse portfolio of brands including Tampax, Bumble, Paddle, Zappos and Zendesk.
It also has partnerships with media giants including News Corp, The Australian Financial News, The Age, Channel Ten, Fairfax Media, The Sydney Morning Herald, ABC Radio and the ABC TV.
Digitalstorm has an ad network that includes the ABC, Fairfax, Channel Seven, Channel Nine, Sky, News Corp and The Australian, and is backed by the global advertising giant The Walt Disney Company.
Digital-first brands Digital Storm also has an international brand portfolio that includes Zappo, Paddy Power, P&G, J.
Crew, Gap, Target, and Zara.
Digital storms chief executive said Digital storm’s digital channel would remain at the “leading edge of the digital advertising space”.
“Digital storms strategic digital strategy focuses on creating a truly global advertising network that delivers the best
Digital Storm’s digital ad budget has soared by more than 25 per cent in the past year, to more than…
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