How to use the latest ad tech to help save time and money on your digital ads
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A new report from the digital ad tech company AdDuplex found that the majority of digital ads are being served via ad units that aren’t optimized for the digital display format.
AdDupax surveyed over 4,000 digital ad units in the United States and found that more than 80% of them have no ads in the format.
While there are some exceptions to this, the vast majority of units do not display ads in digital formats.
AdDivision of Advertising found that only about 10% of digital units are optimized for digital display, while AdSale reported that almost all of its units display ads, but only when those ads have the option of being optimized for print.
“The fact that most ad units have no ad ads in their formats is a big problem,” said AdDivision’s executive director of digital media, Paul R. Johnson.
“That’s not only bad for advertising revenue, it’s also bad for the ad experience.”
The AdDivison report found that AdDivisions units display at a rate that’s only marginally higher than other digital ad companies, with most units displaying ads only when they’re not optimized for online display.
AdDivion said that while most units were showing at least one ad, less than 20% displayed the full page ads.
The report also found that many digital ad publishers are focusing on mobile display to save money, with nearly 90% of units displaying only ads on mobile devices.
That’s not a good sign for a company that’s already struggling to sell ads on its digital platforms, Johnson said.
Ads that are displayed on mobile or tablet devices often show ads in a way that is not optimized to be seen on the largest screen, which could lead to users seeing ads in print.
“It’s not necessarily the best option,” he said.
“You could try to reduce the size of those ads, or you could change the display format.”
AdDivison surveyed the ad unit industry, including those who were using the devices themselves, to find out how many units were displaying ads on the devices they own.
Nearly 40% of the units were mobile-only, while less than 10% were tablet-only.
Johnson said that Addivision is not the only company to see this problem.
“In fact, we’ve seen a lot of these problems before,” he told ABC News.
“This is not unique to our market.
We’ve seen this with our peers.”
The report found similar patterns in the advertising industry.
According to AdDivord, only about 12% of ads displayed in digital format were optimized for display on mobile.
Ad Division surveyed over 2,600 digital ad unit units in Canada and found nearly a third of units were optimized only on mobile, while fewer than 5% displayed ads on tablets.
In a statement to ABC News, AdDivson said that it’s a mistake to assume that mobile devices will always be the default display format for digital ads.
“There is an increasing trend to make mobile a primary display format in the ad industry.
However, there is no guarantee that this will continue,” the company said.”
There is no way to predict when or how we will reach the point where most ad formats will display ads on all devices,” it added.
The study also found significant variation in how the different ad units display their ads.
In a few cases, the ads on one unit were only partially optimized for mobile display, but in others, the display on the unit was perfectly aligned with the screen size of the device, the company noted.
In some cases, Addivion’s report found units displaying on the smallest screen were showing ads on a device that was smaller than the display size of their device.
The study also said that units that were on tablets often displayed ads with a smaller than optimal size for the screen.
“While it is true that most units display a minimum of 10% ads on their device, it is not always the case that a device will display all 10% on their mobile display,” the report found.
“The majority of ad units do display the full content on their devices, but the average ad unit is not necessarily showing the full ad.
This can lead to user confusion and ultimately to poor conversion.”
Ad Divison also noted that the number of units that are showing all ads at the minimum size is decreasing.
But Johnson said that these are only data points and that Ad Division’s study shows that the industry is working on fixing the problem.
“AdDivion is one of the most prominent digital ad services in the world,” Johnson said in a statement.
“We know that our clients are facing this problem on a daily basis, and we are committed to working with the industry to improve the digital ads experience for everyone.”
The findings from the AdDiv division’s report are not the first to point to the need for better ad tech for mobile.
In May, the American
A new report from the digital ad tech company AdDuplex found that the majority of digital ads are being served…