When is it OK to be targeted?

When is targeting the ad-tech industry OK?

How does that change the future of ad-based ads?

That’s the question at the heart of a major new paper in the Journal of Consumer Research.

In this new paper, titled “Trends in digital advertising revenue: From niche to mainstream,” researchers from the University of Texas at Austin and the University at Buffalo used data from a 2015 National Advertising Research Center survey to determine how much ad revenue was going to different types of advertising and how it’s changing.

The results showed that online advertising, which accounts for almost a quarter of all digital ad revenue, is gaining ground in the last year, while ad-driven content such as TV ads and sponsored posts are on the decline.

Advertisers are spending more money on targeting and the amount they spend on advertising has increased by about 10 percent over the past year.

While advertisers will still be spending money on advertising on a per-click basis, the increase in the amount of time spent in a given ad-supported cycle has grown substantially.

“The average time spent on ad campaigns has gone up,” said Robert J. Roesler, associate professor of marketing at the University-Austin and lead author of the paper.

“That is to say, the amount spent on each ad-sponsored ad-slot is about 20 percent of the total time spent.

And the amount advertisers spend on their campaigns is more than double the amount paid by advertisers on their own ads.”

That means that advertisers have an incentive to spend more time and money on their ad-targeted campaigns, which are a much more effective way to get the ad to the right people.

“Advertiser spending has gone from being a low-cost strategy to a high-cost one, because advertisers are willing to spend money on ad-serving, and that has led to a big increase in revenue,” said Roeslers co-author Matthew A. Caulfield.

“The rise of ad networks like Google and Facebook has been a big driver of this increase in ad revenue.”

What’s next?

In this paper, Roesels team analyzed data from more than 1,000 advertisements placed by different digital ad networks.

The network that had the highest average spend per ad-served cycle on ads was YouTube, followed by Google AdWords, AdWords for Business, and Google AdSense.

Advertisers spent an average of 2.65 minutes per ad in each cycle, but spent a little more than three times that on YouTube and more than four times on AdWords.

This could be due to the fact that ads on YouTube are viewed more frequently than other ads on the site.

In addition, advertisers were more likely to place ads on sites that had an ad-blocking option, which was less likely to lead to higher ad-spending.

“It’s clear that the ad industry is in an evolving phase, where the ad ecosystem is changing, and advertisers are spending a lot more money to target and manage their campaigns,” Roesers said.

“There is also a growing number of competitors in this space.”

To find out how much advertising is being spent on these platforms, Riesler and his team analyzed an industry-wide data set that measures ad spend by network, which includes Facebook and Google.

This data was then analyzed for a group of ad categories that are more widely available and includes TV, digital billboards, and paid digital ads.

The data included both ad types that were available to advertisers, as well as ad types like sponsored ads, which were not.

“There is a lot of uncertainty about the exact impact of these changes on ad spend, but it appears to be more positive than negative,” Rieslers said.

“Overall, we see that ad-focused networks are being able to grow their ad spend while ad networks that are traditional are not,” he added.

While the authors of the study acknowledge that advertisers are not always willing to pay more for ad-enabled campaigns, they point out that they are seeing more spending on these types of campaigns.

“We think that this is a good signal for advertisers to think about these kinds of strategies, particularly with these ad-free platforms,” Riosler said.

When is targeting the ad-tech industry OK?How does that change the future of ad-based ads?That’s the question at the heart…