What’s next for NFL digital ads?
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By NFL News staff | March 23, 2019 12:10:52AM The NFL has announced the rebranding of all of its digital ads to a new name, but the company still doesn’t know how it plans to handle its growing online presence.
The NFL announced its intention to rebrand its digital ad products in January.
“This new name is based on the league’s commitment to being a destination for fans,” a league spokesman said.
“We believe it will create a stronger digital presence for fans who may not have access to the same breadth of content on the platform.”
The league also announced plans to make its digital services available to fans on desktop computers and mobile devices through its NFL App, a subscription-based service that offers in-game advertising and streaming options for fans.
The company is also experimenting with a more aggressive digital strategy, saying it plans “to continue to add new digital experiences to our product portfolio.”
The company also said it is launching an “enhanced experience” for the NFL Network on mobile devices, with more digital video, interactive and interactive content.
“The NFL is working with its partners on a series of new content initiatives to continue to improve our digital strategy,” NFL spokesman Joe Lockhart said in a statement.
While we have many ways to deliver our content, the NFL is excited to introduce the NFL App as part of our ongoing commitment to provide fans the best in-depth and authentic content available in the NFL ecosystem.”
By NFL News staff | March 23, 2019 12:10:52AM The NFL has announced the rebranding of all of its digital…