When your email address is in a spreadsheet

A spreadsheet is not a personal database, it is a document containing data, and one spreadsheet can contain millions of…

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Why it’s so important to keep the ad campaign on track, says ad exec

Advertisers are increasingly looking to their digital ad sales to make the most of the new opportunities that are being…

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Digital ad fraud has hit the U.S. market in record numbers, analysts say

Digital ad insertion is a major problem for digital advertisers.Digital ad theft is on the rise, and digital ad fraud…

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When did you decide to buy digital?

Digital scoreboard ad Digital scoreboard ads are now a part of ESPN’s digital offering, which also includes video games, books…

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How to build a better digital ad strategy with ad agencies

You may have heard about the latest buzzword for digital advertising: “digital advertising.”It’s the latest trend in digital advertising, but…

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Why the Irish government is spending more than it’s ever spent on digital ads – The Irish Independent

An unprecedented €100 million ($132 million) in digital advertising spending in 2018 is expected to help the Irish Government achieve…

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When the internet becomes your digital ad platform: What you need to know

It’s a big deal, but it’s not something that every brand wants to be a part of.You know, the ad…

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Ad aspire Digital adds 3 digits to its ad target for 2020

The ad technology company has introduced a new digital ad targeting platform that will allow marketers to target the ad…

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What do I need to get started with digital ad pricing?

By now you’re probably familiar with the growing number of digital ads being sold by advertisers.There’s now even an app…

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